What is On-Page SEO and On-Page SEO Checklist?

On-page SEO is the most important practice for improving the ranks of a website. You are expected to work on both the code and content in order to optimize your website. First of all, make sure that there are no problematic areas on the website. For example, your website is not mobile friendly. Or, you have not submitted a sitemap. You are not using keywords in the content. Your images are without alt-tag. Your website takes too much time to load.     
       
Top 18 On-page SEO Checklist

Google considers numerous factors including on-page seo while ranking a website. It depends on how Google is processing content of your website.

Here is the on-page SEO checklist:

• Include the focus keyword in the title tag. However, the keyword should make sense in the title. Title length should be between 50 and 70 characters.   
• Meta descriptions do not play any role in improving the website ranks but meta descriptions do improve click-through rate. The meta description should not exceed 160 characters.    
• Make sure that the URL contains the target keyword. It should be neat, descriptive and keyword-focused. 
• Use H1 tags and include the keyword in the first H1 tag. 
• Use focus keyword in the alt-tags and the image filename.  
• Use focus keyword in the first paragraph of the post.  
• Use the hierarchy of header tags.  
• Make use of keyword variations. You can use synonyms and alternative phrases.   
• Link your website to some authoritative websites. 
• Post optimized, high quality and well-structured content.    
• Your website can perform better if you publish long form content. It should be approximately 1000 words. 
• Create links within the website.  
• Increase the speed of your website.  
• Add social sharing buttons on the website.  
• If you are not getting clicks, this sends a signal that your content is of no use for the user.   
• Make use of microdata, schema and rich snippets.    
• Use fonts that are easy to read. 
• Minimize the bounce rate.  
• Make your website mobile-friendly.