How Paid Keyword Research Tools Are Better Than Free Keyword Research Tools

Keyword research is an important on-page optimization activity that helps in producing rankable content. When keyword research is correctly done and you have properly optimized your website, you will get more than decent organic traffic. There are several useful free and paid keyword tools a freelance SEO expert uses to find the most search queries related to the website. In this article, we are going to compare paid (Aherfs’ Keyword Explorer) and free keyword research tools.

A free keyword research tool will obviously have some limitations as compared to a paid research tool. It does not make sense if we say that free keyword research tools are of no use. It is the number of keyword ideas and data related to these keywords that differentiate a paid keyword research tool from a free keyword research tool. A free keyword research tool will not provide you with that many keyword suggestions. Moreover, the keyword related data is also limited.     

For example, Aherfs’ Keyword Explorer is a paid tool and if you search “protein powder”, this tool will provide you with 80K keyword ideas. This paid tool has a huge keywords database with 5.9 billion keywords. There is no other free or paid keyword research tool having that big keyword database. Apart from that, this paid tool also provides useful data related to keywords. This data includes monthly search volume, keyword difficulty, clicks and CPC.

Aherfs’ Keyword Explorer and all other paid keyword research tools frequently update their keyword databases. These tools add new keywords. They update monthly searches every month. You are not going to get these benefits in free keyword research tools.  

There are some free keywords research tools that are reliable such as Google’s Keyword Planner. However, time is equal to money. Keyword research with free keyword tools is time-consuming but we cannot say that free tools are not good. 

When you are working with a Chandigarh SEO expert, you need not to worry about keyword research as SEO expert in Chandigarh always use paid keyword research tools. 

What is On-Page SEO and On-Page SEO Checklist?

On-page SEO is the most important practice for improving the ranks of a website. You are expected to work on both the code and content in order to optimize your website. First of all, make sure that there are no problematic areas on the website. For example, your website is not mobile friendly. Or, you have not submitted a sitemap. You are not using keywords in the content. Your images are without alt-tag. Your website takes too much time to load.     
       
Top 18 On-page SEO Checklist

Google considers numerous factors including on-page seo while ranking a website. It depends on how Google is processing content of your website.

Here is the on-page SEO checklist:

• Include the focus keyword in the title tag. However, the keyword should make sense in the title. Title length should be between 50 and 70 characters.   
• Meta descriptions do not play any role in improving the website ranks but meta descriptions do improve click-through rate. The meta description should not exceed 160 characters.    
• Make sure that the URL contains the target keyword. It should be neat, descriptive and keyword-focused. 
• Use H1 tags and include the keyword in the first H1 tag. 
• Use focus keyword in the alt-tags and the image filename.  
• Use focus keyword in the first paragraph of the post.  
• Use the hierarchy of header tags.  
• Make use of keyword variations. You can use synonyms and alternative phrases.   
• Link your website to some authoritative websites. 
• Post optimized, high quality and well-structured content.    
• Your website can perform better if you publish long form content. It should be approximately 1000 words. 
• Create links within the website.  
• Increase the speed of your website.  
• Add social sharing buttons on the website.  
• If you are not getting clicks, this sends a signal that your content is of no use for the user.   
• Make use of microdata, schema and rich snippets.    
• Use fonts that are easy to read. 
• Minimize the bounce rate.  
• Make your website mobile-friendly.